Category Archives: SEO

SEO OUTSOURCE SOLUTIONS | Bali SEO Services | Bali Internet Marketing

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Manfaat dari Search Engine Optimization (SEO)

Situs pencari adalah suatu perangkat pemasaran yang ampuh layaknya suatu direktori bisnis offline saja seperti halnya yellow pages. Sangat efektif karena sifat dari pengunjung adalah “targeted”. Prospek yang berkunjung ke situs Anda adalah karena mereka dengan aktif mencari informasi yang mereka butuhkan mengenai produk dan jasa Anda. Jadi mereka sudah punya motivasi yang bagus apalagi ditambah setelah mereka mendarat di situs web perusahaan Anda.

SEO merupakan teknik pemasaran yang sangat terjangkau ditinjau dalam segi biaya. SEO bisa menjadi sarana membangun merek yang pada saat yang sama mendatangkan pengunjung ke situs web Anda.
Efektivitas dari Link berupa teks pada situs pencari melebihi iklan banner dengan perbandingan 3:1, demikian diberitakan oleh NPD Group.
SEO dapat menghasilkan tingkat konversi prospek ke kastemer yang cukup tinggi. Hasil dari analisa log file memperlihatkan bahwa para pengunjung yang datang melalui bantuan promosi situs pencari memiliki potensi lebih banyak dalam mendatangkan transaksi bisnis, registrasi dan download dari suatu perangkat lunak dibandingkan dari iklan banner, namun bersaing dengan email marketing berbasis Opt-In.